Fruit and Vegetable Consortium
The Fruit & Vegetable Consortium, an association of Australia’s leading health experts, researchers and groups in the horticultural industry, calls on governments, growers, manufacturers, retailers, health insurers and anyone interested in ensuring a happier, healthier and more prosperous Australia to support it a long-term behavior change by working together and promoting investment in national marketing and education programs that inspire Australians to eat more vegetables for healthier lives.
Despite countless individual attempts to encourage Australians to eat more vegetables, only seven percent of Australian adults and only five percent of children eat the recommended daily allowance of vegetables.
The Fruit & Vegetable Consortium (FVC), whose members consist of Australia’s leading health experts, researchers and groups in the horticultural industry, has developed a business case that shows:
· Every $ 1 invested in a behavior change program to increase vegetable consumption translates into a $ 10 return on investment.
· If Australians ate 10 percent more vegetables every day (less than ¼ of a serving), it would cut healthcare spending by $ 100 million a year.
· Australians eating an extra half serving of vegetables per day would conservatively bring Australian growers and supply chain partners a gradual incremental increase in revenues of $ 634 million per year shared by all parties along the food supply chain.
Increased vegetable consumption will lead to improved health and wellbeing outcomes that lead to a reduction in mental and physical health problems, obesity and other illnesses, bringing up to US $ 1 billion in economic value to Australian taxpayers and governments at all levels after 11 years -Dollars will bring.
· Every new job created in the Australian food industry supports one additional job in the local economy.
The FVC has produced a video highlighting the benefits of a long-term behavior change campaign to encourage investment by the government and all sectors with a legitimate interest in improved health outcomes and increased vegetable consumption to positively support this “once in a generation” opportunity Have an impact on Australia’s future.
The FVC recently appointed Justine Coates as executive director, responsible for leading strategic direction, raising public and private sector support, raising funds, structuring investments and executing program initiatives. Justine has extensive experience in the FMCG, food and agribusiness, health / wellness and public sector – most recently as General Manager – Marketing and International Trade at Hort Innovation and prior to that in Tier 1 companies, stakeholder and partner networks.
“We need to act now – Australia is now the fifth largest country in the world and our health outcomes are not improving. We know this problem is too big on its own and our call to arms has more momentum and support, ”said Ms. Coates.
“Given the dire state of our vegetable consumption in Australia and the potentially significant health and economic benefits that can be derived from just eating more vegetables, The FVC has set its primary focus on increasing vegetable consumption as its first key focus. We need to involve households and communities with a programmatic approach to increasing vegetable consumption. “
“The task of increasing vegetable consumption is an extremely important task and too big for any individual company, jurisdiction or industry. The decline in vegetable consumption is a matter of great concern, because the average Australian eats around 13 kilograms less vegetables a year than 20 years ago – that’s about half a serving less vegetables per day. “
“Our business case shows that if we could increase vegetable consumption by half a serving per day, we would conservatively see an increase in industry revenue of $ 634 million per year.”
“The link between a healthy diet of vegetables and better health and wellbeing outcomes is well established and a coordinated, resourceful effort is required to achieve sustained increases in vegetable consumption.”
“The FVC is pleased to have the marketing expert Justine Coates as Managing Director. Justine has an in-depth knowledge of the fresh produce industry and has a proven track record of achieving results, including initiating, supporting and funding “The Good Mood Food” campaign, which increased intent to buy more Australian fruits, vegetables and nuts and Eating and Raising Awareness Eating good food is beneficial for both mental and physical health – and takes advantage of the widely debated mental health issues facing people of all ages due to COVID-19, “said Lucinda Hancock, Chair of FVC and CEO of Nutrition Australia.
“We hope to work with industry groups, retailers, insurers, farmers, philanthropists and others along the entire supply chain to foster support, collaboration and investment that fosters healthier, wealthier communities and makes a lasting impact on people generations of Australians. “
“Eating a lot of vegetables has never been more important, so I urge everyone who has an interest in supporting the health of their families, friends and their communities to support and see the cause of the Fruit and Vegetable Consortium how you can help make a difference. . “
Via the fruit and vegetable consortium
Members of the Fruit and Vegetable Consortium include Nutrition Australia, AUSVEG, CSIRO, the Institute for Physical Activity and Nutrition, Health and Wellbeing Queensland, Melbourne Market, and VicHealth.
The FVC has also attracted over 200 backers who have committed to helping develop more effective marketing and promotional activities.
/ Public release. This material is from the original organization and can be punctiform, edited for clarity, style and length.
source https://dailyhealthynews.ca/once-in-a-generation-opportunity-to-invest-in-a-happier-healthier-wealthier-australia/
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