Publix Produce For Kids Campaign Supports Local Feeding America Member Food Banks With 700,000 Meals

LAKELAND, FL – The Publix Produce for Kids Cause semi-annual marketing campaign concluded on June 16 with 12 production partners delivering 700,000 meals * to the 32 Feeding America member boards in the Publix market area. Redesigned campaign signage, positioned near product partners in more than 1,200 Publix stores, included QR codes that led shoppers to a downloadable eCookbook full of recipe inspiration, details about each partner, and a new section detailing sustainable practices the campaign partners have been announced.

Produce for Kids is celebrating 19 years of working with Publix and its grocery suppliers to deliver the cause marketing campaign that raised more than $ 3.4 million for local families in need. According to Feeding America, 42 million people in the United States could face food insecurity, many of whom live in the company’s seven states.

“At Publix, we understand the importance of helping families achieve their wellness goals through innovative campaigns and programs,” said Dwaine Stevens, Publix Director of Community Relations. “Giving back to our local communities is at the core of our corporate culture and we are proud to partner with the Healthy Family Project for the Produce for Kids campaign.”

This year, a Facebook live cooking class hosted by Amanda Keefer from the Healthy Family Project and two up-and-coming chefs kicked off the campaign with over 12,000 viewers. The class walked viewers through the steps to create a snack board for Memorial Day, and the hosts shared campaign details and publicized the impact of participating product partners.

Publix product suppliers for 2021 included Acosta Sales & Marketing, Ayco Farms, Coast Tropical, Driscoll’s®, Fresh Express®, Litehouse®, Marie’s®, Mission Produce, RealSweet Onions®, SUNSET®, Village Farms and Wonderful®Pistachios.

“We are proud of the impact the Produce for Kids campaign has had on Publix communities over the years,” said John Shuman, founder of the Healthy Family Project and president of Shuman Farms. “This collaboration has not only helped families who are hungry, but also those who have to plan meals for their families each week. It is our mission to help you find new and innovative ways to incorporate fruits and vegetables into every meal. ”

In addition to the signage in stores, product suppliers were highlighted in targeted social media content, including photos and videos, in May and June.

In total, the Publix Produce for Kids program has raised more than $ 3.4 million to local charities and has donated more than 5.7 million meals to Feeding America member boards across Publix’s seven states since 2002.

The campaign will raise funds for local Feeding America member food banks including: Community Food Bank of Central Alabama, Feeding the Gulf Coast (formerly Bay Area Food Bank), Montgomery Area Food Bank, Food Bank of North Alabama, Feeding South Florida, Second Harvest Food Bank of Central Florida, Feeding Tampa Bay, America’s Big Bend Second Harvest, Harry Chapin Food Bank of Southwest Florida, All Faiths Food Bank, Treasure Coast Food Bank, Atlanta Community Food Bank, Golden Harvest Food Bank, America’s Second Harvest von Coastal Georgia, Feeding the Valley Food Bank, Middle Georgia Community Food Bank, Second Harvest of South Georgia, Food Bank of Northeast Georgia, Second Harvest Food Bank of Metrolina, Food Bank of Central & Eastern North Carolina, MANNA FoodBank,, Inter- Faith Food Shuttle, Harvest Hope Food Bank, Lowcountry Food Bank, Chattanooga Area Food Bank, Second Harvest Food Bank of East Tennessee, Second Harvest Food Bank of Middle Tennessee, and Feed ing Northea st Florida.

For more information on the Publix and Produce for Kids campaigns, visit Healthyfamilyproject.com/publix

* Every US $ 1 donated to Feeding America helps secure a minimum of 10 meals on behalf of the Member Boards.

About the Healthy Family Project | Products for children

The Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs like Produce for Kids that offer simple, fun and inspiring recipes and healthy ideas. Since its inception in 2002 by Shuman Farms, the Healthy Family Project has raised more than $ 7 million for children and families and delivered 12-millimeter meals through Feeding America. To learn more about the Healthy Family Project and healthy eating, visit Healthyfamilyproject.com.

About Publix
Publix, the largest employee-owned company in the United States with more than 225,000 employees, currently operates 1,272 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina, and Virginia. Fortune has recognized the company as a great place to work for 24 consecutive years. Additionally, Publix’s commitment to superior quality and customer service is recognized among the top grocery stores. For more information, please visit the company’s website at corporate.publix.com.

About Feeding America®
Feeding America® is the largest domestic hunger relief organization in the United States. We serve meals to more than 40 million people each year through a network of 200 boards and 60,000 pantries and meal programs. Feeding America also supports programs that prevent food waste and improve the food security of the people we serve; educate the public about the problem of hunger; and advocates laws that protect people from starvation. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

The Healthy Family Project believes in creating a healthier generation. Learn more at HealthyFamilyProject.com.

source https://dailyhealthynews.ca/publix-produce-for-kids-campaign-supports-local-feeding-america-member-food-banks-with-700000-meals/