Tanishq’s latest campaign celebrates the commitment of the healthcare community before Doctor’s Day

• The film is about a frontline doctor who is also a mother.
• It was designed by Dentsu Webchutney.

Tanishq has launched his latest film to celebrate the commitment of the healthcare industry, this National Doctor’s Day. The film is an ode to the doctors for their tireless work after the pandemic and their families who supported them during this crisis.

Written and conceived by Dentsu Webchutney, the film revolves around a frontline doctor who is also a mother. During the pandemic, she looked after countless families and tirelessly and dutifully cared for the patients. With mentally and emotionally stressful hours spent in the hospital hoping to save lives, she often stayed away from her own.

As the movie unfolds, viewers see a heartwarming mother-daughter relationship at the center, and the brand plays a special role in helping the mother express her love for her daughter and further strengthen their bond, even if she continues fighting on the front lines. With this film, Tanishq pays heartfelt tribute to the extraordinary strength of doctors and sincerely thanks the entire medical community that is fighting for our safety in this time of Covid-19. The campaign focuses on Titan’s commitment to healthcare. Through Project Rahaat, the brand provides medical equipment and infrastructure to help healthcare workers fight the pandemic and has provided oxygen and critical hospital infrastructure to 13 hospitals across the country in the fight against Covid-19.

Commenting on the start of the film, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said, “Many of our medical community consumers have bravely weathered the storm since last year and one day helped us stay safe feel at once. We wanted to honor their resilient and relentless spirit, but we also wanted to pause and praise the unconditional support of their families. It takes immense strength, courage, and selflessness to let your loved ones fight for the well-being of others in need every day. This film is our humble greeting to all of these doctors and their inspiring families. ”

Spearheading Project Rahat, Mr. NE Sridhar Head – Corporate Sustainability, Titan Company Limited had a message to the medical community: “Thank you for saving precious lives. Even if we may not be with you directly, we can only make your work a little easier with many measures in the areas of improving oxygen availability, expanding intensive care facilities and infrastructure. ”

Binaifer Dulani, Creative Director of Dentsu Webchutney, said, “The narrative popular among the medical community often calls them superheroes – but when we do, we don’t acknowledge that they are human too. This pandemic has forced them to put us and our families before their own all the time, and that is an emotionally stressful decision. This film tries to show a real relationship between a frontline mother and her daughter, thereby helping us empathize with the medical community. ”

The film was shot with a small crew in compliance with all safety guidelines.

Credits:

Agency: Dentsu Webchutney

Creative: Binaifer Dulani – Creative Director; Zeel Mehta – Copy Supervisor, Misbah Shahana – Group Leader Art

Account Management: GD Prasad – Vice President, Ranajit Gopinath – Account Director, Phani Kumar – Sr. Account Manager

Film team: Mehar Sahib – Sr. Producer Films

Production house: Bratman Films

Director: Nisrin Aziz

Producer: Adil Aziz, Bharat Purohit

Tanishq: Gaurav Midha, Tanasha Amlani

source https://dailyhealthynews.ca/tanishqs-latest-campaign-celebrates-the-commitment-of-the-healthcare-community-before-doctors-day/